Co-Founder & Head of Product Experience
Pete Pickerill is head of product experience and co-founder of Datical. Pete is a software industry veteran who has built his career in Austin’s technology sector. Prior to co-founding Datical, he was employee number one at Phurnace Software and helped lead the company to a high profile acquisition by BMC Software, Inc. Pete has spent the majority of his career in successful Austin startups and the companies that acquired them including Loop One (acquired by NeoPost Solutions), WholeSecurity (acquired by Symantec, Inc.) and Phurnace Software. His ability to understand product demands from a customer’s perspective and translate those demands into actionable product and development plans has led to expanded duties at every company for which he’s worked.